plastic surgeon seo tagged posts

When it comes to Google local SEO for surgeons, appearing in the top 3 listings associated with Google maps is a marketing game-changer. The current challenge with Google local SEO is the shift to showing the local 3-pack listings (instead of 7-pack listings from before.)

This makes ranking in the 3-pack listings a coveted honor that can significantly impact your plastic surgery practice. To shed light on what it takes to rank in the 3-pack, here are five effective Google local SEO tips for surgeons.

1. Harness the Power of Local Directory Listings

Local directory listings are among the most important local SEO and internet marketing tools for businesses and professionals...

In 2015, Google announced the use of RankBrain to help determine the ranking of websites and content, essentially changing the local niche of SEO for plastic surgeons and related medical professionals.

Although Google RankBrain has been part of the conversation among surgeon SEO experts for months, most of them are still not sure of what it is, what it does, and the strategies they can adapt to make their sites more RankBrain friendly.

What is RankBrain?

RankBrain is the name of the artificial intelligence that Google uses to help analyze search queries. It is rooted in Google’s machine learning system, and works with other algorithms within the Hummingbird system...

Here at Optimized Surgeons, we’re focused on shaping what defines the “best plastic surgery SEO company”. That phrase is actually a keyword query that is Google’d (assumably from plastic surgeons and other SEO companies checking their rankings.) Let us be honest: we’re really interested being the best SEO company for plastic surgeons (and other related medical professionals for that matter.)

In search and actualization of our core competencies here at Optimized Surgeons, we’ve defined the ideal SEO program for surgeons and medical professionals. It’s a cohesive and synergistic blend of website optimization and technical SEO; citation auditing and clean-up; backlink building and social stimulation.

Website Optimization

Website optimization carries many meanings in the greater SEO community...

While most traditional plastic surgeon SEO strategies focus on optimizing a website and building links, there are a number of unconventional avenues that can help boost rankings.

Let’s be honest – any form of plastic surgery SEO is a manual attempt to manipulate Google search engine rankings in a surgeon’s favor. In short, most forms of SEO are unnatural, and Google is suspicious of sites that over-optimize their websites with either keyword stuffed content, or liberal link building with overly keyword-stuffed anchor text.

Because conventional SEO strategies are prone to “over-optimization,” and putting website at risk of being penalized by Google, it’s vital to balance a plastic surgeon SEO plan with more natural means of search marketing.

To help shed light on these more natural and bal...