keywords tagged posts

In 2015, Google announced the use of RankBrain to help determine the ranking of websites and content, essentially changing the local niche of SEO for plastic surgeons and related medical professionals.

Although Google RankBrain has been part of the conversation among surgeon SEO experts for months, most of them are still not sure of what it is, what it does, and the strategies they can adapt to make their sites more RankBrain friendly.

What is RankBrain?

RankBrain is the name of the artificial intelligence that Google uses to help analyze search queries. It is rooted in Google’s machine learning system, and works with other algorithms within the Hummingbird system...

The process of keyword research and selection is the vital first phase of any successful SEO strategy. For surgeons, targeting keywords like “plastic surgeon [city]” or simply “surgeon in [city]” oftn sound the most appealing because these short-tail keywords get searched the most.

However, it’s important to put all ego aside and look at the true nature of the search engine landscape. Sometimes those enticing short-tails are not in a surgeon’s best SEO interests. Perhaps the search landscape is overly-competitive or perhaps the surgeon’s website is brand new (which is like starting an SEO plan from scratch.)

In short, there are a lot of variables that go into ranking a website...