Category SEO

When it comes to Google local SEO for surgeons, appearing in the top 3 listings associated with Google maps is a marketing game-changer. The current challenge with Google local SEO is the shift to showing the local 3-pack listings (instead of 7-pack listings from before.)

This makes ranking in the 3-pack listings a coveted honor that can significantly impact your plastic surgery practice. To shed light on what it takes to rank in the 3-pack, here are five effective Google local SEO tips for surgeons.

1. Harness the Power of Local Directory Listings

Local directory listings are among the most important local SEO and internet marketing tools for businesses and professionals...

In 2015, Google announced the use of RankBrain to help determine the ranking of websites and content, essentially changing the local niche of SEO for plastic surgeons and related medical professionals.

Although Google RankBrain has been part of the conversation among surgeon SEO experts for months, most of them are still not sure of what it is, what it does, and the strategies they can adapt to make their sites more RankBrain friendly.

What is RankBrain?

RankBrain is the name of the artificial intelligence that Google uses to help analyze search queries. It is rooted in Google’s machine learning system, and works with other algorithms within the Hummingbird system...

Here at Optimized Surgeons, we’re focused on shaping what defines the “best plastic surgery SEO company”. That phrase is actually a keyword query that is Google’d (assumably from plastic surgeons and other SEO companies checking their rankings.) Let us be honest: we’re really interested being the best SEO company for plastic surgeons (and other related medical professionals for that matter.)

In search and actualization of our core competencies here at Optimized Surgeons, we’ve defined the ideal SEO program for surgeons and medical professionals. It’s a cohesive and synergistic blend of website optimization and technical SEO; citation auditing and clean-up; backlink building and social stimulation.

Website Optimization

Website optimization carries many meanings in the greater SEO community...

While most traditional plastic surgeon SEO strategies focus on optimizing a website and building links, there are a number of unconventional avenues that can help boost rankings.

Let’s be honest – any form of plastic surgery SEO is a manual attempt to manipulate Google search engine rankings in a surgeon’s favor. In short, most forms of SEO are unnatural, and Google is suspicious of sites that over-optimize their websites with either keyword stuffed content, or liberal link building with overly keyword-stuffed anchor text.

Because conventional SEO strategies are prone to “over-optimization,” and putting website at risk of being penalized by Google, it’s vital to balance a plastic surgeon SEO plan with more natural means of search marketing.

To help shed light on these more natural and bal...

Here at Optimized Surgeons, we regularly provide SEO site audits for prospective surgeons interested in pursuing an SEO program. We have created a systematic process in conducting SEO site audits for surgeons and related medical professionals.

Below are three of the vital elements that define optimal SEO health (or lack there of.) Each of which is integral to the SEO audit process.

Technical SEO Health

Technical SEO centers on the nuts and bolts of a website and how efficiently search engine spiders can crawl and index the site. Aspects like proper linking, sitemap usage, HTML, and other technical components are what shape the SEO health of a site’s backend.

Some of the primary tools that we use when assessing the various technical SEO components of surgeon site audit include:

• W3C Mar...

When it comes to SEO for surgeons, there’s a lot that can be done in-house (often times by office staff or members of a non SEO-specific marketing team.)

Although advanced SEO strategies like generating link popularity and domain authority might be beyond the reach of most marketers, below are five ways these parties can jump start a surgeon SEO strategy.

Get Listed on Local Directories

Creating directory listings on major sites like Yelp, Yahoo! Local, Bing, Yellow Pages, etc. is a great way to embark on SEO. But what exactly do these listing do help support SEO for surgeons?

Here’s an example of great listings for plastic surgeon in Palo Alto, CA. Having several 5-star reviews also helps increase the value of these listings.

First take a look at the Google local search engine results fo...

The process of keyword research and selection is the vital first phase of any successful SEO strategy. For surgeons, targeting keywords like “plastic surgeon [city]” or simply “surgeon in [city]” oftn sound the most appealing because these short-tail keywords get searched the most.

However, it’s important to put all ego aside and look at the true nature of the search engine landscape. Sometimes those enticing short-tails are not in a surgeon’s best SEO interests. Perhaps the search landscape is overly-competitive or perhaps the surgeon’s website is brand new (which is like starting an SEO plan from scratch.)

In short, there are a lot of variables that go into ranking a website...

If you know anything about SEO best practice, then you’ll know that much of what drives a webpage to the top of Google’s search results occurs off-site.

In short, getting listed on other quality, relevant, and authoritative websites can offer two things: a link and/or citation. While links are ultimately the driving force behind organic SEO, citations are important for Google local SEO (or the local search listings associated with the Google map.)

While there are many common directories that are awesome for SEO (e.g. Yahoo! Local, LinkedIn, Yellowpages, etc.), there are others that are more powerful for surgeon SEO.

Below are five big players that, if you can get listed on these sites, then you can greatly empower your surgeon SEO campaign.

RealSelf.com

As one of the most authoritative we...

SEO for plastic surgeons offers an incredible marketing investment. Plastic surgeon SEO is a proven medium to generate targeted leads, new patients, and quality relationships.

Unlike other forms of marketing (and even Internet marketing), SEO offers a great deal of strategic specificity for plastic surgeons. That’s a fancy way of saying: SEO enables surgeons to get vary targeted in the types of patients they want to go after.

You see, women who are interested in breast implants are not only searching Google for “Chicago plastic surgeon” or “breast surgeon in Chicago”but also “Chicago breast augmentation surgeon.”

The latter long-tail phrase offers a laser-targeted and less-competitive option for SEO. Additionally, these highly-specific keyword phrases can yield faster results.

Surgeon SEO ...