The process of keyword research and selection is the vital first phase of any successful SEO strategy. For surgeons, targeting keywords like “plastic surgeon [city]” or simply “surgeon in [city]” oftn sound the most appealing because these short-tail keywords get searched the most.
However, it’s important to put all ego aside and look at the true nature of the search engine landscape. Sometimes those enticing short-tails are not in a surgeon’s best SEO interests. Perhaps the search landscape is overly-competitive or perhaps the surgeon’s website is brand new (which is like starting an SEO plan from scratch.)
In short, there are a lot of variables that go into ranking a website...
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